Think of every good thing in American life, and higher education has made it better – for everyone, regardless of whether they attended college. Our strong system of post-secondary education strengthens the United States in countless ways.
Despite providing all these benefits, people’s trust in colleges and universities is steadily declining, raising doubts about the basic value of higher education. Do I need to go to college? Should my tax dollars support my state universities? Is higher education a net positive for the country? Attending college isn’t for everyone, but the countless benefits that higher education provides are for everyone. In fact, it would be difficult to overstate the many ways in which colleges and universities improve people’s lives regardless of whether they have a degree.
The “Proud Sponsor” campaign is intended to remind Americans of the remarkable value that college provides – to our businesses and communities, to our economy and national security, to our health and happiness and our very way of life.
How college benefits us all
- Economic prosperity we enjoy as a nation
- Skilled workforce driving business, industry, and innovation
- A vibrant democracy comprised of educated citizens capable of critical thinking and self-governance.
- Strong military to safeguard our freedom and national security.
- Collective health, happiness, and wellbeing.
- The ever-expanding opportunities that define the American dream.
Economic Prosperity
COLLEGE DRIVES PROSPERITY FOR EVERYONE
College provides the foundation of American prosperity, fostering new research and ideas, driving technological innovation, and propelling economic growth.
A Skilled Workforce
AMERICAN BUSINESS RUNS ON KNOW-HOW
In today’s rapidly changing, highly competitive global economy, employers depend more than ever on the nation’s colleges and universities to produce graduates with the knowledge and skills they need to keep pace.
American Democracy
EDUCATION IS ESSENTIAL TO FREEDOM
American democracy cannot function without an educated citizenry capable of critical thinking, separating fact from fiction, and exercising self-governance.
National Security
COLLEGE KEEPS AMERICA STRONG
America’s ability to project its power and safeguard democracy has always depended on harnessing our collective intellectual, economic, and technological might—all products of a nation with a strong system of higher education.
Health, Happiness and Wellbeing
EDUCATION MAKES HEALTHY, HAPPY COMMUNITIES
Imagine life without doctors and nurses, without social workers and high school counselors, without the miraculous and life-saving medicines upon which we all rely. College makes our communities healthier, safer, and happier.
The American Dream
COLLEGE CREATES OPPORTUNITIES FOR ALL
College, for those who want it, has always been a pathway to opportunity, so that we can all enjoy the benefits that higher education brings to American life.
Let’s Talk
See how this campaign can help your business, community, or university…