State Impact Campaigns
Proud Sponsor State Impact Campaigns
To complement the national initiative, we are seeking to partner with state and regional universities and higher education systems to tell the same story of impact, but with a more familiar and powerful local flavor.
By highlighting businesses that people already know and trust, hometown communities where they live and work, and recognizable universities where they send their kids to college, the Proud Sponsor State Impact campaigns will build on the national initiative in ways that genuinely resonate with target audiences.
The goal of these state-level campaigns is to:
Showcase the positive impact of local colleges and universities, in ways that align with the proven messaging of the national campaign; Increase trust and perceived value among stakeholders, including state residents, businesses, and legislators, and; Strengthen the foundation upon which institutions can pursue their own student recruitment, fundraising, and budget priorities.
Because we’ve already done the research and created a framework for messaging, these branded campaigns can be customized quickly to reflect your institution’s local impacts with relatively little expense—basically, just the cost of production.
See below for examples of our Proud Sponsor State Impact campaigns and let us know if you’d like to discuss a similar initiative for your institutions.
Ohio’s Public Universities
The Inter-University Council of Ohio, which represents the state’s fourteen public universities, is launching a Proud Sponsor State Impact campaign in fall 2025. To support this initiative, we created an anthem video and six shorter spots to highlight the most important impacts of public higher education in Ohio.
[Coming Soon: Links to the Ohio Campaign]