State Impact Campaigns
Proud Sponsor State Impact Campaigns
To complement the national initiative, we are seeking to partner with state and regional universities and higher education systems to tell the same story of impact, but with a more familiar and powerful local flavor.
By highlighting businesses that people already know and trust, hometown communities where they live and work, and recognizable universities where they send their kids to college, the Proud Sponsor State Impact campaigns will build on the national initiative in ways that genuinely resonate with target audiences.
The goal of these state-level campaigns is to:
State-level campaign goals:
- Showcase the positive impact of local colleges and universities in ways that directly align with the proven messaging of the national campaign.
- Increase trust and perceived value among stakeholders, including state residents, businesses, and legislators.
- Strengthen the foundation upon which institutions can pursue their own student recruitment, fundraising, and budget priorities.
Because we’ve already done the research and created a framework for messaging, branded campaigns can be customized quickly to reflect your institution’s local impacts with relatively little expense—basically, just the cost of production.
There are three options to tell your local story:
We encourage everyone to use the creative assets we’ve provided in our free toolkit to help share the message of the Proud Sponsor national campaign. We can also help you tell your story in a way that is tailored specifically to your state, region, and local institutions. Demonstrating how local colleges and universities directly affect your constituents can be a powerful tool in changing public perception at a grassroots level. We offer three options:
- Branded National Assets
Develop a branded version of the creative assets in our national toolkit for only the cost of re-licensing. For example, each asset could include a tagline such as: “Powered by the Colleges and Universities of __________”
- Fully Localized Proud Sponsor of Impact Campaign
Create a localized version of the Proud Sponsor of Impact campaign that is fully tailored to your state/region/system, highlighting specific areas of impact. Because the messaging mirrors the national campaign, each local version requires only minor customizing with details that will resonate with area politicians, businesses, and citizens. Costs are minimized by using videos and images already available in your asset libraries.
- DIY State Impact Campaign Resources
Receive free scripts and templates for a State Impact campaign, which your team can use as the foundation for producing your own custom videos and creative assets.
Examples of Proud Sponsor State Impact campaigns that we have recently developed are below. Let’s discuss how we can develop a similar initiative for your institutions today by reaching out through the contact form linked below.
Ohio’s Public Universities
The Inter-University Council of Ohio, which represents the state’s fourteen public universities, is launching a Proud Sponsor State Impact campaign in fall 2025. To support this initiative, we created an anthem video and six shorter spots to highlight the most important impacts of public higher education in Ohio.
[Coming Soon: Links to the Ohio Campaign]