About Us

Our Mission

The Proud Sponsor Campaign is a grass-roots movement aimed at reminding people of the countless ways that higher education makes American life better – regardless of whether you have a college degree.

college students walking

Who We Are

Proud Sponsor is a public service campaign coordinated by Serve Marketing. Serve is the country’s first and only all-volunteer, nonprofit advertising agency. Our mission is to help shine a light on underserved causes through behavior-changing marketing campaigns.

Our Partners

Because college benefits everyone, Serve is partnering with a wide range of organizations to share this message, representing the full spectrum of American life and the benefits that higher education provides.

Bowstring Studios: Strategic Storytelling for Higher Education

With 25 years of expertise, Bowstring Studios helps higher education institutions achieve awareness, enrollment, engagement, and advancement goals through impactful storytelling.