Campaign Resources
Higher education is doing the work—expanding access, improving affordability, and equipping graduates with the skills today’s workforce demands. And its impact reaches far beyond the classroom. Colleges and universities are driving economic growth, strengthening communities, and fostering an informed, engaged society – both in our communities and across the nation.
Using the resources that CASE and BVK have partnered to provide, together we can tell the story of those impacts at the state and local levels—clearly, consistently, and at scale. By providing timely, ready-to-use messaging and content that can be personalized, our goal is to help institutions amplify the full value of higher education in their communities.
Free Toolkit
Download and use the Proud Sponsor messaging toolkit. Help create a grassroots national movement by sharing our message through your channels. The toolkit provides a variety of digital assets and suggested messaging built around the campaign’s core themes.
Align Your Messaging
Use consistent themes and talking points from our toolkit to reinforce a unified message across institutions. The more aligned we are, the greater the impact of our message will be.
Studies have shown that the value of higher education resonates most strongly within messages and stories that center on the three primary messaging categories that align with key areas of impact:
- Driving Workforce: A strong and growing economy and a skilled workforce are the direct results of the education and research being done on campuses nationwide.
- KEY IMPACTS:
- Economic Prosperity
- Skilled Workforce Development
- Strong Military to Safeguard Freedom & National Security
- KEY IMPACTS:
- Community Uplift: Colleges and universities improve prosperity, create opportunities and build stronger, healthier communities—one student, one program, one story at a time.
- KEY IMPACTS:
- Collective Health, Happiness & Wellbeing
- Ever-Expanding American Dream
- KEY IMPACTS:
- Fostering Discourse: Institutions bring people together with differing views to have critical conversations on societal issues, and they serve as collaborative partners with local organizations.
- KEY IMPACTS:
- Functioning Democracy
- KEY IMPACTS:
Messaging Tips
Whether you’re crafting a speech, running a social campaign, or sharing a student success story, you can help shape the public understanding of higher ed’s value. Here’s how to make the most of your voice:
- Use the Pillars: Frame your stories around the key areas noted above:
- Keep It Clear and Concrete: Use real outcomes, relatable language, and human stories. Data helps, but impact is what sticks.
Instead of: “We support student success.”
Try: “90% of our first-gen students graduate within six years—and many return to mentor the next class.”
- Align Your Messaging: Use consistent themes and talking points from our toolkit to reinforce a unified message across institutions. The more aligned we are, the stronger the effect.
- Share Across Channels: Your campus already has reach—admissions, advancement, alumni, social. Use those megaphones to tell the stories that matter.
- Submit & Amplify: Have a story to share? Submit yours here and we’ll feature select stories in future toolkits and campaigns.
Additional Resources and Initiatives:
- Explore the Economic Impact of Higher Education: One of our campaign endorsers, The American Council on Education (ACE), has created an interactive resource to demonstrate how Higher Ed Builds America. Explore how colleges and universities drive economic growth in every Congressional district across the United States.
- Alumni for Higher Ed: The Council for Advancement and Support of Education (CASE) has provided guidance regarding how to educate and activate your alumni in support of higher education and your institution.